After developing and populating your site with high-quality material, you should concentrate on attracting visitors, since this is what will bring your site to life.
Note: Obtaining visitors through the use of post sites and spam sites is unwanted and detrimental to your site, since it violates AdSense standards.
Why do we want to bring visitors to the site in abundance?
The number of people that visit your website is an essential measure and driver of business growth:
• Think about how successful your marketing plan has been.
• Gather information about your target audience to help you make decisions.
• Increase the trustworthiness of SEO and search engines
• Increase the number of leads, conversions, and clients.
However, getting these benefits necessitates raising the amount of visits to your site in the most effective way possible, as well as an emphasis on improving visitor quality. In this post, we’ll look at several free techniques to drive visitors to your website that will help you make money.
Free Traffic vs Paid Traffic
The number of visitors that visit your site helps to increase your position, which leads to more traffic, but you also want to make sure that more visits equals greater interaction. If your traffic is rising but your conversion rates are declining, it suggests you are not attracting the ideal visitors and your traffic strategy is incorrect.
There are several strategies to boost your site’s conversion rate, including strategically placing calls to action and lead capture forms, offering the information visitors need, and making navigation simple and intuitive.
However, the first step is to attract the proper people to your website. When it comes to website traffic, your objective is to attract more quality visitors.
Channels that Compass belongs to, bring visitors to your site
There is no one-time-use-and-forget technology that can provide you free, high-quality traffic. Instead, there are a variety of channels that work together to attract people. Some need effort, while others necessitate time and money. The following are some of the techniques and channels that drive traffic to your website:
- Online Directory Listings
- seo on page
- off page seo
- Social media
- Online Ads
In the following part, we’ll go through the most successful (and dependable) techniques to generate free visitors to a website.
Free ways to get visitors
1. Create a free listing in Google My Business
Did you know that a properly optimized Google My Business listing receives seven times the amount of traffic as a non-optimized one?
Remember that your listing has a link to your website, so this is a terrific method to increase traffic to it.
Keep in mind that Google’s search results are becoming smarter and more knowledgeable. If your listing has all of the information a potential consumer requires to make a choice, they may forego seeing your website and instead contact or visit your business directly – which is preferable to visiting your website!
2. On-page SEO performance
You may use a variety of search engine optimization (SEO) tactics on each page of your website to improve your search engine rating and attract more users.
This includes creating high-quality content that your target audience wants and generating concise meta descriptions for your sites. Users are more inclined to click if they know what a page is about and what would result in a click.
This and other on-page SEO techniques are free, but they do require time. Check out this blog post for more on-page SEO tips: Google Site Ranking Factors.
Other free ways to increase the volume of visitors on the site
Here are five more actions you may take to boost your website’s traffic.
1. Get your business listed in web directories.
Getting included on free online directories and review sites is another strategy to improve the number of visits to your site. Because your profile on most of these sites will include a link to your website, actively updating these lists and earning favorable ratings is more likely to result in site visitors.
Furthermore, several directories, such as Yelp, have a higher domain authority than Google. There’s a potential that your business’s free Yelp page may score well for related searches.
2. Build backlinks
A backlink, sometimes known as a backlink from another website, is a link to your site from another website. Backlinks from similar firms or industry leaders will not only enhance quality traffic to your site, but will also put your company in front of a bigger audience.
Furthermore, Google picks up backlinks and will place more faith in your company if it finds other reputable websites linking to yours. Higher Google trust leads to higher ranks, which leads to more visitors.
3. Posting on social media
One of the most popular free marketing techniques is social media, which may help you increase the number of visits to your website. Promote blog posts and other relevant pages on your site using social media platforms like Facebook, Instagram, and LinkedIn.
If you post shareable material, you may turn your social media audience into website visitors and generate traffic from their networks.
It’s free to create helpful material, and it’s not as complicated as it may appear. You are an expert in your field; your duty is to make it as simple as possible for your audience.
4. Embed Hashtags in your posts
You may broaden your reach outside your network and uncover individuals who are seeking for your products and services by adding hashtags to articles advertising your website pages and blog posts. The more you concentrate on your links, the more open your site will be.
5. Use landing pages
Another free resource for restricting traffic to your site is landing pages. These are the pages where you may redeem your offers, such as a discount coupon, a free guide, or a free trial. It comprises the information that users require to proceed and convert, as well as a specific call to action that raises the possibility of conversion.
Because the landing pages are so specialized, you can be very specific with your messages, increasing the quantity of visitors to those sites.
6. Target long tail keywords
While short-tail keywords are often searched for, ranking for them on search engines is tough. Targeting lengthy keywords, on the other hand, increases your chances of ranking higher (even on the first page) for inquiries concerning your products and services – and higher rankings imply more visitors.
People are also utilizing increasingly specific terms to seek online as search engines and audio-to-text capabilities improve. Audience Answer is one of the free tools available to help you select keywords to target.
7. Start Email Marketing
Regularly sending out newsletters and pushing specials through email is a terrific method to remain in touch with clients while also driving traffic to your website.
Useful information and connections to areas on your site where they can learn more, such as blog posts and landing pages for special offers, are provided. Just make sure you’re not bombarding your readers with emails all the time, or they’ll unsubscribe, delete, or unsubscribe from your list.
Also, consider your email subject lines carefully. These factors have a significant impact on whether or not the user opens your email. Your emails will not bring traffic to your site if they are never opened!
8. Guest Post
Having an industry influencer write a blog piece for your site or converting an interview with him into a blog post might assist improve traffic through organic search and the influencer’s audience supporting the content (see backlinks section above).
This might also assist to diversify your material and demonstrate to your readers that you are engaged in your subject.
You may even request that the influencer promote your company in their own review or article. This approach is still free, but in order for it to be mutually beneficial, you must collaborate with the influencer.
You may also write for us as a guest blogger. Determine which supplement firms in your niche have the most relevant audience for your business. See if you can write an article for their blog that includes a link to your website. To ensure an equitable trade, make sure your material is relevant and beneficial to their audience.
9. Online sharing
It is free to participate in online communities and on websites relating to your business and community, and it will help you gain more visitors.
Comment on blogs and social media articles, respond to queries, and participate in industry discussions. The more you engage with your community, the more people will look at your profile.
If you have a link to your site on your social media networks, it signifies you have moved your post to another channel for site traffic. Simply interact in a reasonable and honest manner, and avoid inserting links to your website in your comments to avoid spam and harm to your internet reputation. The purpose of your article should not be to increase traffic; rather, it should be a result.
10. Learn from your analytics
Google Analytics is completely free to use, and the information it provides can help you increase visitors to your website. Use tracked links in your marketing campaigns and monitor your website’s metrics on a frequent basis. This will help you figure out which content tactics and types work, which ones need to be improved, and which ones aren’t worth your effort.
Paid methods for attracting visitors and increasing site traffic
Paid Google advertising is an excellent strategy to attract customers who are seeking for your business.
1. Google search ads
You pay for your site (typically a landing page) to appear at the top of the search results page for specific keywords when you use Google Ads. When these keywords are used in a search, Google looks at all accounts that have bid on those keywords and displays and ranks the paid results based on the quality and relevancy of the advertising.
Paid search results display first on results pages, at the top. This style of presentation is an excellent approach to increase the number of qualified visitors to your website. Furthermore, you only have to pay if someone clicks on your ad.
Check out our guide on how to receive free Google advertisements if you don’t have a budget for paid ads.
2. Ads on Google Maps
You may also use the Google Ads platform to establish settings so that your work shows at the top of Google Maps search results. There will be a notice next to your listing indicating this is a sponsored result, just as with conventional paid search advertisements, but the visibility you gain from being at the top is priceless.
Other sponsored methods for increasing visitors to your website
PPC channels such as social network advertisements, display ads, and retargeting are fantastic for increasing visitor volume on any website.
1. Social media ads
You pay to appear at the top of relevant searches with search advertising, and you pay to appear in relevant feeds with social media advertising. You may choose the sort of audience you want to reach with both types of advertising, but social media enables better targeting due to more psychological data.
2. Ads that are displayed
Branded banner advertising that appear on related websites are known as display ads. If you own a fitness firm and your ad appears on a web page regarding sports equipment, your ad is likely to bring in more and more relevant visitors to your website.
Retargeting advertisements may appear on websites or in social media feeds.They are shown to visitors who have already visited your website and are thus more likely to return.
Avoid using traffic generators that generate traffic instantly.
There is such a thing as free website traffic, but there is no magic button or gadget that you can use to generate traffic without exerting any effort. If you’re thinking of building an automated traffic source for your website (paid or free), here are three reasons to think twice:
1. Automatic Free Traffic Generators Can Hurt Your Google Rank
Google can identify unwelcome conduct, suspicious activity surges, and track how visitors engage with your site. It’s likely that utilizing a bot or an automated traffic generator would draw the wrong type of attention from Google, causing your reputation to suffer and your ranking to suffer as a result.
2. Your intended audience will not be the target
The ultimate goal of increasing the number of people who interact with (and hopefully become customers of) your business by increasing the number of visitors to your site and ranking increasing the amount of individuals that engage with (and ideally become clients of) your business by ranking higher on Google. If your visitors aren’t focused, they’re less likely to interact with your site, and conversion and conversion rates are more likely to suffer.
3. Your site may be blocked
If your site draws bot visitors, you risk being blacklisted from online advertising providers, or even worse, Google. It’s not worth it to pay for low-cost traffic!
Take the effort to develop a high-quality, long-term traffic base for your website.
Google My Business is the best free traffic generator
Getting free visitors to your website does not have to be expensive, but it does necessitate some work on your part. However, the amount of work you put in is proportional to the quality of traffic you create.
As previously said, it is pointless to increase site traffic if the visitors are unlikely to connect with your pages, convert into leads, or become customers.
As a result, Google My Business is the finest source of free traffic to your website. It’s called a:
- Free and easy to create your list
- Allows you to appear for searches related to your business and location
- Increases your visibility on the platform whose users intend to purchase
- Direct qualified traffic to your site and store
- It gives customers the opportunity to post reviews and boost your presence even further
- It enables your business to be found in searches on mobile devices, which have gone beyond the desktop.
- Using visuals to provide consumers with a sense of what it’s like to actually be in your business, eliminating the uncertainty that is a major barrier to entry.
It allows searchers to communicate with your company immediately from your listing, improving the odds of interaction and attracting new customers.
It takes time to increase the number of visits to your website.
It takes some work, but we’ve taken care of the difficult part: deciding what to do in the first place. You can acquire the correct visitors to your site and, more crucially, convert more of those visitors into buyers by using Google My Business and the other safe methods indicated above.