A “refer-a-friend” program is used by many companies to generate additional revenue.
Similar to this, but on a far larger scale, is affiliate marketing. Websites, influencers, and others receive cash benefits from brands for each sale they refer. Typically, it’s commission-based (a percentage of a transaction), but depending on what you sell and how you want to set up your affiliate program, it could also be a predetermined price per purchase (or lead). Publishers or affiliates are the names given to these websites.
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